Diesel Fragrance teamed with us to create it’s online magazine, a place mixing subculture, entertainment and brand happenings : Diesel Fragrance Factory
The content of the mag is provided by a pool of hand picked creative editors like JeremyVille
, or Marcelo Baldin
(who already took part in the launch exhibition of Only the Brave
we currated in 2008).
The look of the mag is constantly evolving, following the brand voice along the year. On top of the HTML structure, we added some flash bits giving the mag the madness it deserves :
Roll overs are exploding all over the screen & article titles are customized with special typo effects.
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11th may 2010, the site we created for Diesel’s Only The Brave x IronMan Limited edition is Site of the Day on FWA! This project is a massive mix of Papervision (the dev), 3D modelisation (the fists), and Art Direction (the look) based on Marvel treasures.
Congrats to the team, you are my superheros :)
Diesel teams with Marvel’s IronMan for the Only the Brave x IronMan special edition.
We are happy to contribute to one of the most entertaining way to promote fragrance.
We have 2 sites selected as “Official Honorees” by the Webby Awards 2010 !
TrueBlood Season II for Best use of Animation or Motion Graphics
Diesel Only the Brave for Best visual Design & Aesthetic.
The Webby Awards is an international award presented annually by The International Academy of Digital Arts and Sciences for excellence on the Internet with categories in websites, interactive advertising, online film and video, and mobile.