In the process of revamping Diesel Fragrance digital presence, our last challenge was to create the catalogue to present their broad range of products.
The goal was to bring under one roof Fuel For Life and Only the Brave franchises and special editions, while expressing each product own personality.
The catalogue also needed to be fully adaptable to each market needs, and ready to welcome future products or franchises, following the development of the brand.
We wanted the whole site to offer a fluid and simple navigation. So we first focused on information architecture and usability to define the main grid which becomes the blackbone of every page.
Then we added the content and the design to express each franchise/product personality.
The site is built in xHTML, jQuery, and various plugins to display seamless transitions between the contents, without reloading the whole page.
And guess what ! It is fully enjoyable on iPad & iPhone while still being compatible with the old Internet Explorer 6 !
Only the Brave x Ironman Limited Edition :
Only the Brave range :
Fuel For Life home page :
Fuel For life advertising :
Fuel For life women range :
Just a quick question – what’s the reason to lie here? The site was created using XHTML 1.0 transitional (not exactly in a valid way too) and all the transitions were done using jQuery+various plugins+swfaddress … There’s nothing to be ashamed of when not using the latest technologies, is there? No hard feelings, other than that the site’s lovely :)
Great Guys, congratulations!
Hi Ondrej,
The site is indeed built in jQuery, xHTML, and various plugins.
Thanks for your comment, the text is updated :)
Pierre (HKI)
I feel kinda bad now, ‘cos my comment was a little bit too harsh :) ehm…so….yeah…lovely site.. again :)
hi I was fortunate to approach your topic in wordpress
your topic is terrific
I get a lot in your blog really thank your very much
btw the theme of you website is really brilliant
where can find it
When are you going to post again? You really inform a lot of people!
I just needed to say that I found your site via Goolge and I am glad I did. Keep up the good work and I will make sure to bookmark you for when I have more free time away from the books. Thanks again!